Malls have taken quite the turn since I first remember going to Limited Too to buy matching velour outfits with my best friends. These days, malls have been moving towards becoming destination centers fitted with high-end shops, courtyards, theaters, restaurants, gourmet food halls, and seasonal event programming. While the scents of too much cologne wafting from teen clothing stores are being overtaken by the smells of charcuterie boards and fresh pasta, there is still one enduring mall scent that I hope never leaves us. That is the scent of freshly baked, dripping with gooey icing, cinnamon buns. The sinfully sweet, beautifully buttery smell of puffy dough swirled with warming cinnamon, slathered in too much cream cheese icing is almost too good to be legal.

After dabbling in a little in-store holiday shopping this year (I know, what a concept!), I was reminded of how tremendous the smell of cinnamon rolls is. While I, albeit narrowly, avoided purchasing said cinnamon rolls on the spot, the seed was planted. I needed cinnamon rolls in my life. Not long after, we were devouring these homemade Strawberry Cinnamon Rolls.

Now, I’ve made a variety of cinnamon rolls in my life, but I have never been fully satisfied with the flavor and texture of the dough. It was either too dry or too sticky, resulting in a mediocre cinnamon bun. The buck stops here! This is the cinnamon roll recipe I will stick with for life. Of all the yeasted doughs I have worked with, this one may be the dreamiest. It is fluffy but sturdy, puffy but not too airy. A cinch to roll out and fill with cinnamon sugar goodness, without becoming a sticky mess.

The trick to this dough’s especially amazing flavor is all in the ingredients. In the dough, I used Vital Farms Pasture Raised Eggs, and their Pasture Raised Butter within the dough, filling, and frosting. Vital Farms eggs come from natural pastures, which are never treated with herbicides, pesticides, or artificial fertilizers. As we think more about the impact our food has on our bodies and environment, it is incredible to read about the humane treatment of their hens and cows.

The yolks in the Vital Farms eggs are a stunning golden orange that you won’t find an a standard grocery store egg. During our holiday brunch, we also used them within a veggie tart, which had a noticeably supreme eggy flavor. I tend to think that the eggs, combined with the rich butter, cinnamon sugar, strawberries, and cream cheese all combined here to form a perfect cinnamon roll bliss. Greg declared these the best cinnamon rolls I’ve ever made and I have “forced” him to taste test quite a few.

When strawberries bake, they transform into a deep juicy tart sweet bursts. I liken it to what happens when you roast a tomato. As is, they are amazing. But roasted? The process brings out a whole new depth of flavor that hits the all the right zones. That’s what happens to the chunks of strawberries that are tucked in the swirls of these cinnamon rolls. If you are feeling traditional, simply omit the strawberries here!

Bookmark this one for a Valentine’s or Gal-entine’s morning treat. The strawberries give the rolls a festive pop of red color and a little extra sweetness. I declare these our new go-to cinnamon rolls. No trip to the mall required.

A big thanks to Vital Farms for partnering with me on this post. All opinions are my own. And, thank YOU for supporting food that matters and the brands who make Butter Loves Company possible!